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Brief Published: 13 Sep 2010

Field of Dreams at Selfridges


Selfridges department store in London has added spin to the launch of its new shoe department - reputed to be the biggest in the world to date - by commissioning artist Dominic Wilcox to re-produce his field of shoes installation (first shown at the Tom Dixon’s group show in London, 2009, followed by Milan in 2010).

Wilcox specialises in transforming the everyday into the extraordinary, and his installation aims to "breathe life into the simple, inanimate shoe," according to the artist.

While shoe shoppers may not need much encouragement to connect with the wide range of footwear, the installation confirms the ongoing trend for bringing art into the retail environment.