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Consumer Lifestyle

Gen X: Unsettled Midlifers

As Gen Xers grow older, they're finding themselves on the fringe, once again ignored and let down by society. Nostalgia-seeking late bloomers are challenging the stigma around cohabiting with older family members and celibate living. We explore what brands can do to engage and empower these unsettled midlifers.

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Published:
3 Jan 2018
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