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Get Real

Retail Beyond the Algorithm: Serendipity & Exploration

Predictive analytics offer efficiency, but are failing to deliver on the very human traits of surprise and delight that are so crucial to brand success. Via intuitive discovery, sensory branding, the value of 'leaning in' and virtual reality's vicarious thrills, we track how to harness impulse and emotion.

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Published:
18 Sep 2015
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