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Brief Published: 22 Aug 2019

Wren Launches Carbon-Offsetting Subscription Service


Carbon-offsetting service Wren has launched a tailored subscription to appeal to climate-conscious consumers. Launched in June 2019, the company gives users peace of mind by providing them with a deep dive of data and images on the projects it supports.

Wren quizzes consumers on their lifestyle to calculate their carbon footprint, based on their house size, monthly spend on utilities and whether they drive a car. The more detailed an assessment they want, the more questions they answer.

Once the footprint has been calculated, Wren offers monthly carbon-offsetting subscriptions on a sliding scale, ranging from half of the user’s monthly carbon footprint, to double it. Subscription money is invested in carbon-sequestering projects such as anti-deforestation efforts and tree-planting initiatives; the average spend is around $15/month.

Subscribers receive updates on the projects they’re supporting, such as satellite images of protected forest areas and data about tree growth, to be assured of the positive environmental impact their money is making.

While investing money in carbon-offsetting projects is a positive step, Wren is aware that consumers should be looking to putting pressure on large corporations to reduce their emissions and shrink their footprint. To that end, Wren plans to add advice and tips to its website to encourage consumers to take positive personal action, rather than relying on carbon offsetting.

American consumers are responsible for an average of 14.95 metric tons of CO2 emissions annually, and British consumers 5.65 tons (WEF, 2019). Initiatives like Wren, which help people understand and address their carbon footprint, will continue to gain traction as the current climate crisis worsens.

For more on eco-minded enterprises, see Towards Our Sustainable Future, our latest Macro Trend.