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Brief Published: 5 Jan 2012

ReQoop App Aims to Get Shoppers Back In-Store


Launched under the strapline “Snap your way to style and luxury rewards”, ReQoop is a new app that aims to drive shoppers back to bricks-and-mortar stores by offering a networked platform for sharing images of coveted items photographed while out shopping.

Based in New York and founded by social media expert Joshua Matthew Dern and digital marketing specialist Theresa Sim, ReQoop allows shoppers to share their fashion and furnishing finds using their smartphones in real-time, giving other shopping enthusiasts a glimpse of what’s in-store, right now.

It also features a network of stores, including a handful of large and also luxury retailers (French fashion house Hermés and US home store ABC Carpet & Home are two of the biggest names). Although users can take photos in any store, those taken in stores included in the network will be visible to more people, and also give users a chance to win exclusive rewards – providing a fresh incentive to retailers to finally allow more in-store snapping.

Although positive in terms of driving footfall back to bricks-and-mortar stores, plus the thrill for other consumers of getting a glimpse in-store without having to move further than their phone, Reqoop is only as strong as those contributing to it.

Dern has commented that ReQoop aims to tell a story, likening it to a crowdsourced version of Vogue. However, the editorial eye that such luxury publications are renowned for could easily be lost within a slew of amateur photography.