Conran Fights for Equal Rights for Design
Dedicating the windows of its Marylebone store to the cause in London, British furniture retailer The Conran Shop has joined UK interiors magazine Elle Decoration’s Equal Rights for Design campaign, lobbying to change UK copyright laws.
The ‘Get Real’ window display, which will be in-situ until the end of April 2012, features five of the most copied classic furniture designs spliced with fake reproductions, demonstrating the difference in quality, overall appearance and craftsmanship. Designs include the Arco lamp, Eames lounger and Barcelona chair.
Elle Decoration launched the campaign in response to what it believes are hypocritical copyright laws regarding design in the UK, which make it easy to produce and sell copycat items.
The Conran Shop’s involvement is a key example of retail activism. See Stylus’ report on Project Ocean, Selfridges for a profile of another retailer using its vast creative resources to champion a worthy cause.