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Brief Published: 26 Apr 2012

Maison Kitsuné Opens New York Store


Homing in on the potentially lucrative strategy of opening a retail space within a hotel (see Stylus’ report Retail/Hotel Hook Up), French fashion and music label Maison Kitsuné has opened its first North American store at the luxury NoMad Hotel in New York City.

Despite its Manhattan location, the 1,200 sq ft store’s design has a staunchly Gallic flavour. Parquet floors, white panelled walls, large windows and wrought iron fixtures all evoke a bourgeois Parisian apartment. The look, as is the way with the best collaborations, is fully in keeping with NoMad’s own aesthetic.

Located in a restored 1903 Beaux-Arts building with interiors by French architect and interior designer Jaques Garcia, it has been designed in a European style – making this a particularly clever brand alignment.

Selling its full men’s and womenswear collections, the new Maison Kitsuné store is expected to take $10m (£6.2m) in sales by the end of 2012. Due to this predicted success, the brand is considering taking on investors with the aim of opening additional stores globally in the near future.

Although this is Maison Kitsuné’s first standalone store outside France, the brand has become well-known for its Boutique Maison Kitsuné pop-up stores in Europe and Japan (see previous thread).

Maison Kitsuné

The Nomad Hotel