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Brief Published: 16 May 2012

Virgin Atlantic’s New Upper Class Experience


As part of a wider investment in more personal in-flight experiences, UK airline Virgin Atlantic has unveiled its £100m ($160m) design for its upper class cabins for the London, Heathrow fleet.

After four years of development, the final result is a collaboration between Virgin’s in-house design team and London-based lighting and design studios DHA Design and Pengelly Design. The ultra-luxurious interior is bathed in the brand’s signature red colour and 1,000 Swarovski crystal accents.

Passengers can expect to enjoy a variety of beefed-up features including service from the longest bar in the sky, and the longest beds in business class. Adding a tailored aspect to the experience the new intelligent lighting system adapts to help passengers relax, fall asleep and adjust to new time zones. For more on spatial design capable of manipulating the body’s senses, see our report: Spaces that Trick the Body.

Also, look out for our Spaces report: New Transport Interiors, in June.

Virgin Atlantic 

DHA Design

Pengelly Design