VIDEO: Exhibition Design Trends
Stylus’ head of Retail, Katie Baron, spotlights the increased value of tuning into exhibition and trade-show design for events but also for the wider world of store design and visual merchandising.
Informative, sensorial and increasingly subversive in the way they communicate, a fresh wave of expo designs are being spurred by a commercial landscape where once industry-only trade shows are opening to the public. It’s a key shift causing exciting aesthetic crossovers.
Upgrading a sense of intimacy, trading on ‘archival culture’, manifesting the magnificence of science, digging into the excitement of the ephemeral to spotlight seasonal initiatives, plus a new world of interactive expo-playscapes – these are the topics we’ll be delving into.