Aloft Expands in China
Starwood Hotels and Resorts will expand its Aloft brand in China with the opening of an additional six new hotels by 2013. Last February, Starwood opened Aloft Nanhai, the chain’s second Aloft hotel in China, following the launch of the Aloft Beijing Haidian in 2008.
The subsequent property will be the 172-room Aloft Zhengzhou Shangjie, expected to open by the end of April 2011. The other five hotels will be located in Haiyan, Zhengzhou Zhengdong New District, Guangzhou University Park, Dalian and Yancheng.
The tech-savvy Chinese will no doubt prove an important, growing market for the style-at-a-steal brand, aimed at Generation Y.