Marks & Spencer Revamp
British high-street staple Marks & Spencer has unveiled the first of its revamped stores in a £600m ($939m) project to overhaul its image, focusing on radically refreshed store layouts, new clothing and homeware lines, and the establishment of luxury M&S food halls.
The debut store, in the upscale area of Kensington, features the addition of a deli, bakery and international food brands in the food hall, aligning it more with the grocery-style offerings of US food giant Wholefoods Market.
New collections designed in partnership with UK retailer The Conran Shop (which will form 30% of M&S’s homewares products) will also take centre stage. Fashion will be more clearly divided up, according to sub-brand, and boast a more fashion-forward merchandising push.
Marc Bolland, chief executive of M&S, who spearheaded the project, says the new plans will make stores “more attractive, easier to navigate, and easier to find brands”.
M&S will open 14 more pilot stores from October 13, with plans to have refurbished up to 100 stores by March 2012. It aims to finish the remaining 500 by mid-2013. Each store will vary in stock and layout depending on the affluence, age and ethnicity of the local community.