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Brief Published: 3 May 2011

Puma’s Eco Flagship

Extra

Activewear brand Puma has refurbished its Boulevard de Sebastopol flagship store in Paris to incorporate more sustainable materials alongside new technological features.

Now using energy-efficient lighting and FSC certified wood, as well as clothes hangers made from cornstarch, the brand is going all out to demonstrate its eco-credentials.

The brand’s urban image maintains a heavy presence via exposed concrete walls, video screens and comic-strip wallpaper but with the addition of some new, more colourful interior design - created in collaboration with local artists collective 9eme Concept.

The incorporation of recycled furniture, such as old sports’ lockers, reinforces the eco bent of the store but customers are equally at liberty to engage with an extensive portfolio of interactive content, including Puma’s newest apps, and information on the new collection, via 32 iPads located spread across the first floor.

Puma’s Director of Marketing in France Johann Bondu has said that if successful, the store’s features could be rolled out in other countries.

puma.com

9eme.net

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