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Brief Published: 2 Jan 2013

Hotel Introduces Branded Gaming Suite


London hotel The Staybridge Suites has partnered with UK-based video games retailer Game to launch a pop-up hotel suite for gaming fans.

The Game Pad, which costs £199 ($320) per night and is available throughout January 2013, contains three distinct gaming ‘zones’ with separate plasma TVs for Nintendo Wii U, Playstation 3 and Xbox 360 consoles and the latest video games. Gamers are also provided with a fridge stocked with pizza, snacks and drinks.

Many hotels now offer the option of games consoles in rooms – Marriott began offering Wii consoles in 2008 – but some hotels have introduced permanent facilities for gamers. The anime-themed Hotel Tomo in San Francisco, which opened in 2007, offers the Players Suite, equipped with Nintendo Wii and Sony PS3 consoles. Istanbul’s Point Hotel added a gaming and entertainment centre in 2011. The $1.5m Game for Big Kids lets guests play the latest games and consoles on giant screens. 

Hotels can partner with retailers to create concept-driven destinations for travellers, which we explored in Retail/Hotel Hook-Ups. While these collaborations can prove fruitful, it’s important for brands to choose partners wisely – read Brand Collaboration: What’s Your Cultural Value?

Temporary hospitality offerings can also serve as an excellent marketing tool for raising brand awareness – read more in Pop-Up Hotels.

Game Pad