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Brief Published: 8 Jan 2014

Modernising Fishing: Megabass Boutique, Japan

Extra
Megabass showroom Osaka, Japan

Aiming to banish any preconceptions of recreational fishing being stuffy or old-fashioned, Japanese fishing specialist Megabass is angling for a wider audience with its first stand-alone store in Osaka, Japan. 

Osaka is a well-known hotspot for recreational fishing and is home to the annual Osaka Fishing Show (now in its 51st year).

The slick, darkly lit, single-storey space was designed by Japanese creative agency Switch Lab Inc. and constructed by Japanese architects Co-lab Design.

The concept goes against the stereotypical sporting goods format of brightly lit spaces with performance-focused displays. Instead, it opts for ultra-modern luxurious finishes such as rich hardwood floors, plum carpets and a layout resembling a high-end jewellery store; reels and lures are displayed like art in glass cabinets.  

Megabass’ reimagining of the fishing retail concept to echo luxury retail environments – elevating the relatively mundane sports equipment into marvelous objects – is an approach also employed by safety equipment store Durasafe (see Boutique for Safety Equipment) in Singapore. The store was conceived to add personality to the brand, which sells items including hard hats and industrial-standard boots, and help mainstream consumers identify with product that is ostensibly considered niche. 

See also 3M Store, Tokyo: From Basic to Brilliant.

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