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Food, Beverage & Hospitality
Published: 15 Nov 2017

Beer for Menopausal Women

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Portsmouth Brewery

New Hampshire-based craft brewer Portsmouth Brewery has launched a new beer that claims to reduce the symptoms of menopause.

The beer, named Libeeration, is a gruit-style ale that contains ingredients known to calm menopausal symptoms, including motherwort and mugwort (to reduce hot flushes and night sweats), lemon balm (for better sleep), chamomile (to help with anxiety) and damiana (for balancing hormone levels). It also includes saphir hops, which offer a hint of tangerine flavour and are said to help promote restful sleep.

The beer was created in consultation with women's health practitioners and herbalists, spending six years in development.

For a broader look at the incorporation of alcohol into healthier and more conscientious lifestyles, see Alcohol's Healthy Future and Alcohol Trends 2017. See also Alcohol's New Female Focus for more on how the industry is including women in order to broaden its traditionally male-focused marketing reach.

For other brands looking to ease symptoms of the menopause, see Grace: Relieving Menopausal Hot Flushes and Mature Beauty. For other female-centric product positioning, see Natal Nutrition.

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