We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 11 Mar 2011

Luxury Fast Fashion

Extra

Fast fashion retailer C&A’s new flagship store in Sao Paulo, Brazil aims to heighten the brand’s image to one of luxury and glamour.

Ohio-based retail branding agency Chute Gerdeman Retail designed the store – situated in Igutemi Shopping Centre – using sophisticated material finishes, custom-made fixtures and fittings. Interesting architectural elements and a new graphic design strategy also aim to elevate the space from high street to high end.

Citing the vibrancy and energy of Brazilian women as an inspirational starting point, Chute Gerdeman filled the retail space with colour and light. The centrepiece is a one-of-a-kind digital fashion show wall, incorporating a moving LED display that extends over three storeys, wrapping itself around an impressive spiral staircase.

chutegerdeman.com

c-and-a.com

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS