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Brief Published: 6 May 2014

Tinitell: Wearable Mobile Phone


Tinitell is a wearable mobile phone specially designed for young children. Created by entrepreneur Mats Horn in collaboration with Swedish industrial designers Newd, Tinitell combines a GPS tracker with a voice-activated mobile phone in a durable wrist-worn device.

To make a call, the child simply presses the main button and says whom he or she would like to speak to. The device can also receive calls from other phones that are programmed into the Tinitell app, while the GPS tracker allows parents to check where their children are. It's adjustable, water resistant, and able to run for up to 100 hours on standby. Unlike similar products – such as Filip – a third-party SIM can be used in Tinitell.

The idea emerged when Horn was at a friend's house. The child in the family wanted to go out and play, but couldn't because there was no one to watch him. "I loved being outside when I was a kid," Horn told tech website TechCrunch. "This led me to think there should be a simple mobile phone for kids – nothing advanced, just a nicely designed speaker and microphone to handle a quick 'hello' or 'come here'."

To date, the device has raised nearly $50,000 on crowdfunding site Kickstarter, with shipping scheduled for April 2015. Horn has also discussed the possibility of developing Tinitell for an older market, citing the stress caused by taking expensive phones to places where they could be damaged or lost.

Surveillance is a key technology market for families, as detailed in The Business of Parenting report. For further insight into technology designed to solve parenting needs, watch out for our upcoming Modern Family Macro Trend.