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Brief Published: 4 Jul 2011

Suddenlee Served


It aims to overcome the paradoxical irritations associated with online shopping, such as high delivery costs or long wait times. New American start-up Suddenlee is offering a service that sources items ordered from different stores and then delivers them to your doorstep the next day.

Suddenlee uses a drag-and-drop bookmarking tool enabling shoppers to add together products from a variety of stores, including Zara, H&M and Macy’s, in the same virtual shopping basket. These are then shopped in store, packaged and delivered the next day for a price that (it says) matches standard shipping on most e-tail sites.

One potential problem is the uncertainty as to whether or not an item will be stocked in-store: however, the Suddenlee team promises to email as soon as they find out that it’s not and offer alternative options.

Although currently limited to the US cities of New York, Boston, Pittsburgh and Richmond, there are plans to roll out the service in other regions across the US soon.