We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 12 Jun 2012

Camp Néctar

Extra

Brazilian drinks brand Camp Néctar worked with São Paulo-based creative agency AGE Isobar to create a quirky marketing strategy for its 100% natural fruit juice drinks.

AGE Isobar built plastic moulds in the shape of juice cartons, which were fixed over budding fruit growing on a Brazilian farm. As the fruit grew it filled the moulds, eventually taking on the shape of a Camp Néctar carton – complete with the embossed logo.

Some 1,123 rectangular lemons, papayas, apples, oranges and guavas were then subtly displayed among regular-shaped fruit in local supermarkets.

For more pioneering packaging innovations, see the Retail report Packaging to Survive Modern Life.

AGE Isobar

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS