Brazilian drinks brand Camp Néctar worked with São Paulo-based creative agency AGE Isobar to create a quirky marketing strategy for its 100% natural fruit juice drinks.
AGE Isobar built plastic moulds in the shape of juice cartons, which were fixed over budding fruit growing on a Brazilian farm. As the fruit grew it filled the moulds, eventually taking on the shape of a Camp Néctar carton – complete with the embossed logo.
Some 1,123 rectangular lemons, papayas, apples, oranges and guavas were then subtly displayed among regular-shaped fruit in local supermarkets.
For more pioneering packaging innovations, see the Retail report Packaging to Survive Modern Life.