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Brief Published: 9 Feb 2012

Nick Knight’s Multi-Media Windows


Earlier this week, legendary British fashion photographer Nick Knight unveiled Visions Couture – a series of multi-media interactive windows for Paris department store Printemps.

In keeping with his passion for fusing digital media and fashion – as seen on his website ShowStudio – the windows feature five different filmic backdrops of British heiress and haute couture obsessive Daphne Guinness. She is seen dancing in ensembles from a range of fashion designers including Gareth Pugh, Rick Owens and Junya Watanabe.

British multi-media artist Daniel Brown has designed the interactive elements. Key features include motion sensors, which allow passers-by to alter the displays, and 3D projections of Guinness on 9ft-foot high rotating sculptures of herself. Adding audio to the visual feast, a soundtrack of Guinness singing operatic songs accompanies the installations.

“Department store windows are now becoming a really exciting space to articulate fashion,” Knight comments. “One of the reasons I started ShowStudio is that fashion can now be shown in many different ways, and actually magazines are probably the least interesting place to see it – it doesn’t move, you can’t interact with it and it’s three months out of date. Fashion stores like Printemps, Barneys, Joyce, Topshop or Selfridges are all spaces that realise that, actually. They have a very legitimate place in the fashion world.”

Web users can also view and affect Visions Couture online at Showstudio.com, making this a truly 21st-century vision of retail display.



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