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2019: Look Ahead - Media & Marketing

2018 was a troubling year for consumers' relationships with technology: fake news spread via social networks, GDPR and data-privacy issues, and digital addiction's detrimental effects on wellness all hit the headlines. We believe that in 2019, brands will need to prioritise a more humane approach to tech-driven engagement – for the good of their customers, as much as their bottom line.

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