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Brief Published: 18 Jul 2011

Vogue’s Influencer Network

Extra

Compounding the ideas presented in our Social Media Seduction report earlier this month, which explores the impact of online influencers on the retail and advertising worlds, legendary fashion title American Vogue has launched its very own ‘Influencer Network’.

The network consists of a panel of around 1,000 women, including stylists, bloggers and personal shoppers. It aims to connect brands with a slew of influential fashion insiders, who have been hand-picked by Vogue for their activity within social media networks such as Facebook, and on retail community sites such as Polyvore (a fashion site that allows the creation and sharing of outfit choices).

The idea is that these ‘influencers’ will provide brands with feedback on products and services, and help to start engaging online conversations with consumers.

Quite whether the influencers are genuinely influential – or simply passionate about Vogue – remains to be seen. But what is certain is that the Influencer Network heralds a new age of persuasion retailing that further blurs the boundaries between social media, retail, advertising and editorial content.

Vogue Influencer Network

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