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Brief Published: 1 Oct 2013

LDF 2013: Design Direction Play


As described in our design direction Play, a new aesthetic is emerging that mixes unusual shapes with tactile materials. We spotted several pieces at London Design Festival this month that demonstrate this playful approach.

  • A key reference in our design direction, London-based Silo Studio showcased new works featuring its trademark materials-driven approach that results in experimental and imperfect items, including a table with a mottled finish and uneven legs.
  • In an exciting new collaboration, the designers from Italian communications research centre Fabrica created humorous installations using handwoven pieces by Hong Kong-based carpet company Tai Ping. The imaginative creations blurred the lines between art and design.
  • London boutique Darkroom showcased a lively comic-look display that mixed monochrome and faded neon hues. Pieces featured bold geometric shapes and offset angles.
  • At Tent design fair, Norwegian brand Sundays Design showed an interactive seating range; piles of soft cylinders were arranged to create an inviting and fun display.

For more examples, see our Play Design Direction, which highlights key references for the trend and features colour, materials and surface pattern inspiration. Look out for our full coverage of London Design Festival, coming soon.