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Brief Published: 25 May 2011

Abercrombie & French


Youth-loving American fashion label Abercrombie & Fitch Co. opened its newest flagship last week on Paris’ original shopping mecca, the Champs-Elysees, with a typically raunchy photo shoot featuring a myriad of shirtless male models.

The 31,000 sq ft store is split over four levels and is the retailer’s first outpost in France, reinforcing its increasing global presence by joining stores in Europe, Japan, Canada and the US.

Adding a Parisian touch to the brand’s famous all-American shopping experience, customers will pass through ornate iron gates and walk along a gravelled garden path to the store’s entrance.