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Brief Published: 18 Mar 2015

Digital Cover: Rihanna for AnOther Magazine

The traditional magazine cover is given a hi-tech makeover for AnOther Magazine’s March edition, which features the world’s first moving magazine cover. 

Priced at $125 with a limited-edition run of 1,000 copies, the magazine is very much a novelty piece. However, it reveals how brands can move the print format forward and stay relevant in the face of digital media. 

It also taps concepts explored in our Post-Digital Macro Trend, where the boundaries between the real and the virtual blur, and pulls from our Hyper-Flux Design Direction, which delves into the world of innovative digital visual effects and responsive technologies.

The magazine features a thin digital cover, which plays a video of pop star Rihanna performing in an Alexander McQueen mask and tailored suit, filmed by iconic Dutch photography duo Inez and Vinoodh. The video is accompanied by a specially commissioned, album-length soundtrack by John Gosling – a long-time musical partner of the late McQueen.

The multimedia magazine experience is a collaboration between AnOther, Alexander McQueen and international digital design company PCH, and is released as a three-part celebration of the past, present and future of the Alexander McQueen fashion house.

The British label is currently enjoying the spotlight with the launch of a high-profile exhibition in London and books dedicated to the late McQueen’s unique approach to design. See Alexander McQueen: London Launches for more.