Emotion Potions by The Happiness Factory
Parisian art and design studio The Happiness Factory is working on a new art project to print a range of emotions onto potion bottles, giving people a vessel with which to “drink back” the best and worst parts of their lives.
The project, called The Happiness Brewery, asks readers to submit memories of a strong emotion – either happy or sad – in order to create a uniquely labelled potion bottle. “Tell us what you want to live again. Tell us what you desire the most to feel again. Tell us who you crave to touch again,” says the project’s website.
The team is currently working towards making each bottle available for purchase so that each participant can own his or her personal bottle.
The Happiness Factory is run by a small group of artists and designers in Paris. Their blog, Happiness is a Beginning, is the starting point for many of their projects. “We write about stuff that makes us happy, regardless of any hype,” co-founder Tristan Legros told Stylus. “Some of our articles talk about old things – books, movies, artists – and some of them are things we just see or hear.”
See the Stylus report The Happiness Economy for the latest developments in the quest to measure and cultivate happiness.