Colette’s Fashion Carnival
Parisian concept store Colette is bringing new vision to the idea of ‘retail-tainment’ with the Colette Carnaval – a heavily sponsored fashion fairground to celebrate its 15-year anniversary.
Colette will be hosting the free event in a giant marquee at Jardin des Tuileries in central Paris. It will feature a host of sponsored activities, including dance classes from French fashion brand Repetto, table tennis from British fashion label Fred Perry, and a mobile nail bar from German cosmetics brand Uslu Airlines. Additionally, tattoo maestro Scott Campbell will be on hand to give carnival-goers a permanent souvenir.
Apart from these stands, fashionable visitors will be able to enjoy live music, energy drinks and food. The event highlights the growing need for retailers to engage with their customers through innovative social and local interactions. See Stylus’ report Boxpark: London’s Pop-Up Mall for more on this topic.