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Brief Published: 20 Feb 2015

Hotel Opens Farmers’ Market

The Rosewood London will open a farmers' market

Luxury hotel Rosewood London is set to open an on-site farmers' market next month. The Slow Food and Living Market will be situated within the hotel courtyard and will offer food, drink and lifestyle products from 30 local producers.

The weekly market, which will run every Sunday, is endorsed by non-profit organisation Slow Food UK, and will be the only dedicated slow-food market in London. The international slow-food movement seeks to preserve traditional and regional cuisine.

Hotel guests and the public will be able to buy products such as fresh smoked salmon from London-based producer Hansen & Lydersen, and cheese from "urban cheese maker" Wildes. London artisan tea makers Lalani & Co, previously featured in Brewing Innovation: Trends in Tea, will also have a stall.

The Holborn Dining Room, one of Rosewood London's restaurants, will launch a corresponding brunch menu featuring ingredients from the market. Diners can choose from dishes such as a blue cheese, thyme and walnut tart made using British cheese producer Park Farm's Bath Blue, and a polenta cake made using Arganic argan oil served alongside a yoghurt sorbet from organic dairy farm Hook & Sons.

As previously reported on Stylus, many hotels are upgrading their food and beverage options in a bid to appeal to food-savvy consumers. Traditional features such as the mini bar and room service are undergoing transformation, as hoteliers reject mass-market product lines in favour of locally produced, artisan options. For more on this, see Future Service: Responsive Hotels and Beyond Food & Beverage.

For more on the slow-food movement, and a return to unrefined ingredients and traditional production methods, take a look at Forgotten Foods.