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Brief Published: 5 Sep 2012

Zipongo: Healthy Food Discounts


Discount website Zipongo encourages healthier eating by offering members discounts on nutritious local food items. The site also provides meal ideas, guidance from nutritionists and an option for more personalised food recommendations for members.

Discounted offerings range from all-natural chicken and grass-fed meats to fruit-juice-sweetened yogurt and organic fruit snacks. Meal deliveries and pick-ups of pre-made salads, breakfasts and soups are also available.

In a growing area of the site, Zipongo will help users with certain health concerns find appropriate food items to support their needs. For example, a user who specifies that they are seeking items to support a healthy heart will be pointed to certain foods “based on guidance from expert physicians, nutritionists, and trainers, as well as national health organisations”.

Zipongo’s health food discounts are a new take on the traditional discount site. It responds directly to the growing number of individuals wanting to lead a healthier lifestyle at a price they can afford.