Selfridges’ Modern Art Extravaganza
UK department store retailer Selfridges is continuing to push its artistic credentials this autumn. London’s Institute of Contemporary Art (ICA) is mounting a major exhibition in a cavernous events space above the London flagship.
The ICA’s off-site show, which runs from September 13 to October 20, occupies the vast, industrial-style first floor of the Old Selfridges Hotel, which is located directly above the store.
A Journey Through London’s Subculture: 1980s to Now explores artistic endeavours in the capital, from the post-punk era to the present day, positing the idea that a common thread of creativity can be traced back through the past 20 years.
Sixty British influencers will be featured, including fashion designers Giles Deacon and Louise Gray, architect Zaha Hadid, artist Sarah Lucas and drag queen comedian Jonny Woo. They will each curate a vitrine, filling them with paraphernalia, drawings and photographs to evoke a specific moment in time.
Selfridges has mounted many ambitious, storewide thematic displays – see Literary Leanings, Bompas & Parr’s Roof Boat, ‘No Noise’ Campaign and Project Ocean for previous examples. Similarly, its annual Bright Young Things project champions up-and-coming British talent, allowing a group of shortlisted designers to become star brands for one season.
For more on Selfridges' influential retail strategy see The Selfridges Effect.
Also see The Art Sale: New Consumer Focus for more on premium brands making fine art a key fixture of the retail environment.