We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 29 Sep 2011

Mercedes-Benz Connection, Tokyo

Extra

Luxury German automotive manufacturer Mercedes-Benz has opened a new showroom-cum-restaurant – the first of its kind in the world – in Tokyo.

Designed by Japanese practice Kubota Architects & Associates, the space is being referred to by the brand as ‘Connection,’ in reference to its capabilities as both a retail and entertainment-oriented space. Essentially, it’s a lifestyle-focused drive designed to take traditional car sales to another level.

Playing the social card every step of the way, the building’s ground floor houses a café and lounge alongside a conventional showroom, while a dramatic spiral staircase leads to a restaurant and bar appropriately (though rather unimaginatively) named Upstairs.

Mercedes-Benz

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS