Fashion Film: Vuitton's Diptyque
Louis Vuitton is the latest in a string of luxury fashion brands, including Burberry and Dunhill, to harness the power of film to express their cultural interests and reach wider audiences online.
To promote its spring/summer 2011 menswear collection, Louis Vuitton has released the first episode of a film entitled Diptyque.
The short film invites the audience to follow fine artist and tattoo specialist Scott Campbell, who collaborated on the catwalk collection in June 2010. Campbell is seen arriving at his studio on a motorbike, packing a bag and heading off in a yellow cab to a mystery destination, which will be revealed in the next installment.