Eco Cost-Saving Strategy
Last year Whitbread initiated a £7m sustainability programme to boost the environmental performance of its hotels, restaurants and coffee shops.
The majority of the investment was spent on building sustainable Premier Inn budget hotels in Tamworth and Burgess Hill. Rooms in these hotels utilise ground-source heat pumps for central heating and hot water, and feature automated light controls with motion sensors. Bathrooms include low-flow showerheads. The company claims that it will recoup the investment on each site in less than nine years.
Eco cost-saving projects have also proven to be attractive to luxury brands. In 2010 Fairmont Hotels & Resorts partnered with the World Wildlife Fund to reduce its greenhouse gas emissions across four of its resorts in Canada. Each project cost between $15,000 (£9,370) and half a million dollars (£312,000) with recuperation of cost estimated at no more than five years. The brand is continuing its commitment to reduce its greenhouse gas emissions by 20% from its 2006 levels by 2013.