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Brief Published: 8 Sep 2011

Recipes in 140 Characters


Argentine food brand La Campagnola is targeting young people who cannot be bothered to follow cooking recipes by launching a campaign that speaks their own language by sharing recipes via Twitter.

A series of TV commercials show people following a 140-character recipe to make a dish. As the narrator describes the recipe, a Twitter like window appears on screen counting the remaining characters.

La Campagnola