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Brief Published: 12 Jun 2014

Pepsi x B&O Headphones

Pepsi x B&O Headphones

Danish consumer electronics brand Bang & Olufsen has produced a limited-edition range of its headphones for global drinks giant Pepsi’s Live for Now capsule collection. Launched just in time for the Fifa World Cup, the range combines fashion, football and street art, with six brands launching new editions of their products featuring designs from six international street artists. 

Bang & Olufsen’s contribution includes three versions of its Form 2i headphones, featuring street-art patterns on the underside of the headband – available in black, white, and the signature Pepsi blue. Additionally, a blue version of the more high-end BeoPlay H6 headphones is available – again featuring contrasting white motifs on the inside of the band. Both headphone designs feature matt chrome detailing for a contemporary edge. 

Limited-edition colourways and design collaborations demonstrate how consumer electronics brands can borrow tools from the fashion industry to boost their design credentials and appeal to a wider range of consumers. For more on the collision between fashion and technology as the wearables market grows, see Product Design + Innovation 2014.

For more recent releases in the audio technology market, see Power of Sound: Audio Innovations