Europe’s premier show for skateboarding and streetwear, Bright offers a sharp insight into European brand strategies. Though skatewear is inextricably linked to youth culture, the market is now maturing as its core customers reach adulthood. This year marks the launch of the inaugural Bright European Skate Awards, offering industry recognition to skaters and brands for the first time. Stylus reveals how the big players are responding to the market shift.
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