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Retail

Luxury Online for Millennials

Digitally savvy millennials will soon outstrip other demographics when it comes to buying luxury goods, making them an audience that premium retailers must embrace. From enabling self-promotion to mobile-friendly formats, we review key digital strategies for enticing young and future luxury consumers.

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Published:
9 May 2014
BY: Katie Baron & Marta Podeszwa
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High Fashion Fun: Fendi’s Arcade Game Pop-Up Fendi’s Arcade Game Pop-Up Acknowledging the fact that high fashion isn’t always renowned for having a sense of humour, Italian brand Fendi has opened an arcade-themed pop-up in luxury London department store Harrods. 
Retail
Store Concepts
12 Jun 2014
FOCI 2014: Demystifying Millennials
FOCI 2014: Demystifying Millennials FOCI 2014: Demystifying Millennials They're entitled, jobless tech zombies – or are they? At The Future of Consumer Intelligence event in Los Angeles this year, marketers and youth experts cast new light on millennials – a demographic that will soon have the most spending power in the US.
Consumer Lifestyle
FOCI 2014
10 Jun 2014
Female-Focused Sports Concept: Foot Locker Approved
Female-Focused Sports Concept: Foot Locker Approved Female-Focused Sports Concept American sportswear retailer Foot Locker has rebooted its London flagship on Oxford Street with the launch of a new department specifically tailored to women. 
Retail
Store Concepts
09 Jun 2014
Disruptive Millennials
Disruptive Millennials Disruptive Millennials A new global study, entitled The Disruptive Mindset of Millennials Around the World, has found that millennials (those born between 1981 and 1994) are more competitive, global-minded and anxious than previous generations.
Consumer Lifestyle
Demographics
06 Jun 2014
Abercrombie & Fitch Plan Turnaround
Abercrombie & Fitch Plan Turnaround Abercrombie & Fitch Plan Turnaround American apparel retailer Abercrombie & Fitch has announced a number of significant changes to its infamous retail strategy and signature store concept of dark lighting, loud music, and beautiful staff. The brand hopes the overhaul will boost sales (2013 figures showed a drop of 8.7%) by re-engaging its millennial market.
Fashion
Retail
30 May 2014
Decoded Fashion Summit 2014: Writing The Future
Decoded Fashion Summit 2014: Writing The Future Decoded Fashion Summit 2014 Following Decoded Fashion's first hackathon in London, fashion designers and tech entrepreneurs united to discuss how the evolving relationship between the two industries could yield exciting applications for fashion, commerce and production.
Fashion
Womenswear
22 May 2014
Brazil's Young Millennials
Brazil's Young Millennials Brazil's Young Millennials Productive, powerful and ready for change, young millennials are becoming a force to be reckoned with in Brazil and beyond.
Consumer Lifestyle
Demographics
18 Mar 2014
Understanding the Millennial Consumer
Understanding the Millennial Consumer Millennial Consumers Stylus tuned into a webinar about the millennial consumer earlier this week, hosted by US-based consumer insights firm Iconoculture. The event provided some useful analysis of the millennial generation – identified as those aged between 19 and 36 – highlighting key mindsets central to their behaviour.
Consumer Lifestyle
Consumer Attitudes
18 Mar 2014
Fashion Week A/W 14: Social Media & Tech Partnerships
Fashion Week A/W 14: Social Media & Tech Partnerships Fashion Week A/W 14: Social Media The biannual catwalk shows aren’t only a visual feast; they’ve also become a useful barometer of how brands are deploying technological innovation. We review the Autumn/Winter 2014 shows, highlighting the smartest social media campaigns and key tech hook-ups taking brands far beyond the front row. 
Fashion
Catwalks
14 Mar 2014
Catwalk to Closet
Catwalk to Closet Catwalk to Closet Fashion’s bi-annual catwalk presentations were once a closed event for the industry’s elite. Now, shoppable live-streamed events are seducing audiences en masse, delivering invaluable consumer data, powerful brand buzz and a fresh route to revenue for all tiers of the market. 
Retail
Anywhere Retailing
30 Jul 2013
Shoppable Content: Entertainment
Shoppable Content: Entertainment Shoppable Content: Entertainment Shoppable films, TV shows and music videos are allowing consumers to make a purchase the moment that inspiration hits. We review the brands, broadcasters and tech companies leading the way.
Retail
Anywhere Retailing
19 Jul 2013
Shoppable Content: Publishing
Shoppable Content: Publishing Shoppable Content: Publishing The retail and publishing industries are tightly converging, marrying content with commerce. We examine the new routes to revenue, and the brands and publications partnering to best effect.
Retail
Anywhere Retailing
12 Jul 2013
Store Concepts for Teens
Store Concepts for Teens Store Concepts for Teens Smart youth-focused brands are enticing the fickle teen market with in-store strategies including shop-and-share platforms, celebrity collaborations, digital customisation and a new take on the hangout hub.
Retail
Store Concepts
21 Jun 2013
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