We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Retail

Luxury Online for Millennials

Digitally savvy millennials will soon outstrip other demographics when it comes to buying luxury goods, making them an audience that premium retailers must embrace. From enabling self-promotion to mobile-friendly formats, we review key digital strategies for enticing young and future luxury consumers.

Share:
Published:
9 May 2014
BY: Katie Baron & Marta Mąkolska
DOWNLOAD PDF
RELATED REPORTS
Revlon’s Inclusive Beauty Brand Targets Millennials
Revlon’s Inclusive Beauty Brand Targets Millennials Can Revlon Revive Declining Sales? Revlon’s latest venture aims to expand its make-up offering, as global beauty brands are influenced by the inclusive 'Fenty effect’. Could this revamp the company’s image among millennials?  
Beauty
Colour Cosmetics
18 Jul 2018
YSL Beauté Hits Record Sales on TMall
YSL Beauté Hits Record Sales on TMall YSL Beauté's Record Sales on TMall YSL Beauté made more than ¥30m ($4.7m) in just 14 hours after launching on Alibaba’s TMall platform in China this month. Within 24 hours, the L’Oréal-owned beauty brand had attracted 1.2 million followers on the online store, and this figure had risen to ¥38m ($6m) – setting a new record for the most sales generated by a new beauty brand.
Beauty
Colour Cosmetics
01 May 2018
24 Sèvres: LVMH Embraces Frenemy-Inflected E-Tailing
24 Sèvres: LVMH Embraces Frenemy-Inflected E-Tailing 24 Sèvres: LVMH Frenemy E-Tail Operating loosely on the ‘frenemy’ associations described in Renegade Retail - where competitor brands buddy up for mutual benefits – luxury brand powerhouse LVMH is launching a multi-brand e-commerce platform. The platform hopes to satisfy the appetites of increasingly brand disloyal consumers, since it includes brands that sit outside the LVMH portfolio.
Retail
Digital Commerce
01 Jun 2017
FT Business of Luxury Summit 2017
FT Business of Luxury Summit 2017 FT Business of Luxury Summit 2017 Experts at the Financial Times Business of Luxury Summit in Lisbon explored how new consumer demands, rhythms of trading and emerging-market behaviours are reshaping our understanding of the concept of luxury.
Consumer Lifestyle
Business & Industry News
24 May 2017
Intellectual Affluence: Luxury Brand x Art Collabs Evolve
Intellectual Affluence: Luxury Brand x Art Collabs Evolve Luxury Brand Art Collabs Evolve Collaborations between luxury fashion brands and fine artists are a long-established tradition – see Rites, Rituals & Culture Clubs and Art-Fuelled Fashion Spaces. But a new wave of concepts using more unusual choices of artists, intimate vistas into brand worlds or mementoes of the cultural experience illustrate an evolved attitude.
Retail
Store Concepts
28 Feb 2017
VIEW ALL Reports
Fendi’s Soft-Sell Youth E-Platform
Fendi’s Soft-Sell Youth E-Platform Fendi’s Soft-Sell Youth E-Platform Bidding to strengthen its relationship with social-media-savvy younger fans, Fendi has launched an online content platform and app called 'F is For...'.
Retail
Digital Commerce
17 Feb 2017
Valentine’s ‘17: Marc Jacobs’ Innuendo-Fuelled Infomercials
Valentine’s ‘17: Marc Jacobs’ Innuendo-Fuelled Infomercials Marc Jacobs’ Valentines Infomercial One of the standout retail initiatives for Valentine’s 2017 comes from US pop-culture provocateur Marc Jacobs. The fashion designer has gone against the traditionally schmaltzy romantic grain with a trio of short, low-fi commercials that echo the sex hotline infomercials that were prevalent during late-night 90s TV shows.
Retail
Advertising & Branding
14 Feb 2017
Retail: Digitising Luxury, 2017
Retail: Digitising Luxury, 2017 Retail: Digitising Luxury, 2017 Luxury online shoppers now expect greater levels of personalisation, smoother routes from e-tail to physical stores, and more anonymity to warrant their custom. From 'localised digital' techniques and 'crossover commerce' to gateway customisation and IoT-connected privileges, we reveal strategies for extending reach without sacrificing the kudos of exclusivity.
Retail
Digital Commerce
12 Jan 2017
Christmas 2016: Digital Trends & Tactics
Christmas 2016: Digital Trends & Tactics Christmas 2016: Digital Trends With e-commerce sales increasing again this Holiday season, digitally biased festive concepts remain essential. From shoppable content and multi-party messaging to 'localised digital' and custom search tools, the strongest ideas are underscored by streamlining, personalisation and connecting the dots between digital and physical commerce.
Retail
Digital Commerce
09 Dec 2016
Rethinking Luxury: Shopping with a Purpose
Rethinking Luxury: Shopping with a Purpose Rethinking Luxury Luxury brands are embracing purpose-led business models in a bid to navigate an increasingly turbulent consumer environment, according to Shopping with a Purpose: The New Retail Revolution.
Consumer Lifestyle
Consumer Attitudes
08 Dec 2016
Coach Ditches App to Focus on Messaging Tools
Coach Ditches App to Focus on Messaging Tools Coachmoji: Less App, More Chat US fashion label Coach is one of the first premium brands to embrace Apple's new iMessage features, which form part of the newly upgraded iOS 10 software system. Most notably, it has made use of the brandable emoji keyboards that let retailers sneak snippets of 'content' directly into messages.
Retail
Digital Commerce
13 Oct 2016
Fashion Week Reinvents: ‘See Now, Buy Now’ Spin-Off Concepts
Fashion Week Reinvents: ‘See Now, Buy Now’ Spin-Off Concepts See Now, Buy Now: Spin-Off Concepts Once industry-only events, the Fashion Week shows are morphing into an increasingly consumer-oriented spectacle primed for the fast-paced, instant access digital generation – and causing major ripples right across the industry.
Retail
Digital Commerce
23 Sep 2016
Burberry’s Customised Pinterest Beauty Boards
Burberry’s Customised Pinterest Beauty Boards Burberry Personalises Pinterest To celebrate the launch of its new Cat Lash mascara, Burberry is using Pinterest boards personalised to each consumer based on their beauty preferences – tapping into the 38.5 million people who track hair and beauty on the platform.
Retail
Digital Commerce
31 Aug 2016
FT Business of Luxury Summit 2016
FT Business of Luxury Summit 2016 FT Business of Luxury Summit 2016 The Financial Times Business of Luxury Summit in San Francisco took the pulse of the luxury market in 2016, identifying the big shifts in consumer values, buying behaviours and brand narratives around the world.
Consumer Lifestyle
Business & Industry News
10 Jun 2016
NYT International Luxury Conference 2016
NYT International Luxury Conference 2016 NYT Luxury Conference 2016 The New York Times International Luxury Conference in Versailles explored how purpose-driven, empowered millennial consumers are changing the face of the luxury industry.
Consumer Lifestyle
Business & Industry News
20 Apr 2016
Revolve Clothing’s Data-Driven Showroom Experience
Revolve Clothing’s Data-Driven Showroom Experience Data-Driven Showroom Experience US premium fashion e-tailer Revolve Clothing has debuted its first permanent showroom on LA's Melrose Avenue – a space that's being fully customised to individual (VIP) consumers' needs thanks to insights from their own big data.
Retail
Store Concepts
06 Apr 2016
A/W 16/17 Catwalk Communications: Digital Innovations
A/W 16/17 Catwalk Communications: Digital Innovations A/W 16/17 Catwalk Comms Innovation While direct-to-consumer catwalk commerce dominated much A/W 16/17 show debate, there was plenty to review elsewhere regarding digital innovation and brand spin. Beyond instantly shoppable collections, digital news hubs, concierge telecoms and social media teasers/takeovers explored themes of immediacy, beta broadcasting and speedy retail. We track the best communications strategies.
Retail
Advertising & Branding
24 Mar 2016
Capitalising on Chinese New Year 2016
Capitalising on Chinese New Year 2016 Capitalising on Chinese New Year 16 While luxury spending in China itself is decreasing, the appetite for spending away from home has risen by 10% over the past year – 78% of Chinese shoppers continue to buy their premium purchases abroad (Bain & Company, 2016). Chinese shoppers and Chinese New Year (CNY) – which falls on February 8 this year – therefore remain a critical target area. 
Retail
Advertising & Branding
01 Feb 2016
Lunar WeChat: Burberry Taps Chinese New Year, 2016
Lunar WeChat: Burberry Taps Chinese New Year, 2016 Burberry Taps Chinese New Year 2016 Burberry has released a social media campaign celebrating the Lunar New Year as it continues its voracious pursuit of the Chinese fashion market (it now owns more than 50 stores in the country).
Retail
Digital Commerce
18 Jan 2016
Menswear 16 Shows: Sex-Centric Marketing Channels
Menswear 16 Shows: Sex-Centric Marketing Channels Men’s Shows: New Marketing Spin Besides showcasing the work of 170 designers, the London edition of the A/W 16-17 menswear shows are providing some fascinating new angles on fashion communication – notably by embracing sex-centric marketing channels. 
Retail
Advertising & Branding
13 Jan 2016
Bravo’s Shoppable TV Show
Bravo’s Shoppable TV Show Bravo’s Shoppable TV Show American TV network Bravo has partnered with US cosmetics retailer Ulta Beauty and a host of fashion retailers to make its show A Girlfriend’s Guide to Divorce shoppable via an initiative called The Lookbook.
Retail
Digital Commerce
28 Dec 2015
Luxury Play: Fendi’s Year-Long Mega Pop-Up, Tokyo
Luxury Play: Fendi’s Year-Long Mega Pop-Up, Tokyo Luxe Play: Fendi Mega Pop-Up, Tokyo Italian luxury fashion house Fendi is celebrating its 50th anniversary of trading in Japan with an ultra-playful, supersized, relatively long-term pop-up store located in Tokyo’s luxury shopping district of Ginza.
Retail
Store Concepts
02 Dec 2015
Millennial Luxury Shopping Habits
Millennial Luxury Shopping Habits Millennial Luxury Shopping Habits US millennials (those aged 21 to 34) spend the least but are the most common luxury shoppers during the holidays, according to an October 2015 report from US marketing research firm Shullman Research Center.
Consumer Lifestyle
Demographics
05 Nov 2015
Macy’s One Below Gen Z/Y Playground
Macy’s One Below Gen Z/Y Playground Macy’s One Below Gen Z/Y Playground US department store chain Macy’s has unveiled One Below – the newly renovated basement floor of its New York flagship. The space is conceived as a destination for tech-savvy and experience-seeking consumers aged 13 to 22.
Retail
Store Concepts
15 Oct 2015
S/S 16 Catwalks: Digital, Social Media & Tech Strategies
S/S 16 Catwalks: Digital, Social Media & Tech Strategies SS16 Catwalks: Digital Innovations From live-stream billboards to immersive installations and Snapchat teasers, the S/S 16 Fashion Weeks spurred brands to embrace tech, particularly social media, in force. We spotlight the key strategies boosting engagement before, during and after the shows.
Retail
Advertising & Branding
14 Oct 2015
A/W 15-16 Campaign & Editorial Directions
A/W 15-16 Campaign & Editorial Directions A/W 15-16 Campaign & Editorial We highlight the key trends driving the Autumn/Winter 2015-16 fashion campaigns and editorial directions, from gender diversity and plus-size, to the plethora of unknown faces fronting high-profile campaigns. 
Fashion
Advertising & Branding
17 Sep 2015
‘Louboutinize’: Christian Louboutin’s Branded Photo Filters
‘Louboutinize’: Christian Louboutin’s Branded Photo Filters Louboutin’s Branded Photo Filters French luxury footwear label Christian Louboutin is bringing its famously glamorous ethos direct to social media with the launch of a free smartphone app that adds Louboutin-inspired filters to user's images before sharing them on social media. Dubbed Louboutinize, the app (developed in-house) works in a similar way to popular photo-sharing platform Instagram, which now has more than 300 million users worldwide (see Instagram for Retail Brands).
Retail
Advertising & Branding
25 Aug 2015
Vidal Sassoon’s Try-Before-You-Dye AR App
Vidal Sassoon’s Try-Before-You-Dye AR App Vidal Sassoon’s Try-Before-You-Dye Joining the growing enthusiasm for digital try-before-you-buy brand experiences, British haircare brand Vidal Sassoon has developed an augmented reality (AR) app called VS Shades that allows users to virtually try out 24 hair dyes before making a purchase. 
Retail
Advertising & Branding
20 Aug 2015
Marmite’s 'Pay-by-Sentiment' Twitter Café
Marmite’s 'Pay-by-Sentiment' Twitter Café Marmite’s 'Pay-by-Sentiment' Café Playing on its long-running slogan ‘You Either Love It Or You Hate It’, British savoury spread brand Marmite has tapped into the trend for social-media-fuelled experiences with a weekend pop-up in Soho, London called The Marmite Love Café.
Retail
Advertising & Branding
18 Aug 2015
Elevating Eyewear: Exploiting the Optical Boom
Elevating Eyewear: Exploiting the Optical Boom Elevating Eyewear Shrewd brands are capitalising on a substantial boom in eyewear sales with tactics that talk to a desire for both style and wellness. From in-store optical clinics and interactive windows, to virtual-fit tech tools primed for customisation and m-commerce, we track the key strategies.
Retail
Store Concepts
30 Jul 2015
Fan Votes Shape Topshop’s Archive Collection
Fan Votes Shape Topshop’s Archive Collection Fan Votes Shape Topshop Retail British high-street fashion retailer Topshop is marking the launch of its new seasonal Archive Collection this month – a 33-piece capsule range based on its original designs from the 70s, 80s and 90s – with a social media campaign that invites fans to post photos of items they'd like to see revived in the future.
Retail
Digital Commerce
21 Jul 2015
Sun & Sand Sports: Dubai Playscape
Sun & Sand Sports: Dubai Playscape Sun & Sand Sports: Dubai Playscape UAE-based multi-brand sports retailer Sun & Sand Sports has debuted a new store concept in the Dubai Mall (currently the largest shopping mall in the world, spanning 5,400,000 sq ft) where consumers can try before they buy.
Retail
Store Concepts
06 Jul 2015
FT Business of Luxury Summit 2015
FT Business of Luxury Summit 2015 FT Business of Luxury Summit 2015 This year's FT Business of Luxury Summit shed new light on the Chinese market and the digital directions influencing the industry.
Consumer Lifestyle
Business & Industry News
22 Jun 2015
Insider Access: Richard Mille's Watch Clinic, Paris
Insider Access: Richard Mille's Watch Clinic, Paris Richard Mille, Paris: Watch Clinic Swiss luxury watchmaker Richard Mille has opened its largest European boutique to date on Avenue Matignon – one of the most affluent shopping destinations in Paris. The store also features a watch repair lab, offering consumers a glimpse behind the scenes.
Retail
Store Concepts
12 Jun 2015
Interiors Retailing Online
Interiors Retailing Online Interiors Retailing Online From own-brand social ecosystems to next-level e-customisation, a wave of new tech tools and their associated services are boosting interiors sales by playing to consumers' thirst for self-expression, and their growing need to redefine their living arrangements. We identify the key tactics.
Retail
Digital Commerce
14 May 2015
Christian Dior Resort 2016
Christian Dior Resort 2016 Christian Dior Resort 2016 Inspired by Le Palais Bulles, Pierre Cardin’s extraordinary pink bubble house on the coast of France, Raf Simons presented an extremely youthful Resort 2016 collection, which felt casual and carefree offering plenty of design directions for the millennial market.
Fashion
Catwalks
14 May 2015
Hard Luxury: Condé Nast International Luxury Conference 2015
Hard Luxury: Condé Nast International Luxury Conference 2015 Hard Luxury The glossy world of hard luxury – watches and jewellery – is colliding with the cutting edge of consumer electronics, according to speakers at the inaugural Condé Nast International Luxury Conference, held in Florence last month.
Consumer Lifestyle
Business & Industry News
13 May 2015
Gamified Promo: Reebok x Instagram
Gamified Promo: Reebok x Instagram Gamified Promo: Reebok x Instagram To promote its new ZPump Fusion running shoes, German sports brand Reebok has gone direct to its social media fan base – launching an incentivised social gaming experience on its Instagram account. Dubbed Hunt for the Pump, the initiative invites users to navigate photos and find hidden shoes for a chance to win prizes (more trainers).
Retail
Digital Commerce
11 May 2015
New-Era Luxury
New-Era Luxury New-Era Luxury New-Era Luxury explores how changing consumer attitudes, emerging technologies and new product developments are reshaping the luxury landscape, challenging brands across industries to reboot traditional values for the next generation.
Trend Reports
New-Era Luxury
07 May 2015
Luxury Changes Gear
Luxury Changes Gear Luxury Changes Gear Luxury is shaking off the sluggish pace of progress to go high-octane – targeting a new generation of young affluent consumers with a holistic but supercharged outlook.
Consumer Lifestyle
New-Era Luxury
07 May 2015
Hijacking Heritage
Hijacking Heritage Hijacking Heritage Luxury's demographic and direction are changing, and its meaning is evolving to balance heritage with relevance, experience and tech innovation. We reveal the influences shaping the industry, based on a series of interviews with senior executives, research heads and academics from around the world.
Consumer Lifestyle
New-Era Luxury
07 May 2015
Periscope App Aids Live Streaming
Periscope App Aids Live Streaming Periscope App Aids Live Streaming Tapping into the popularity of live-streamed catwalk shows, as well as video-oriented social media platforms (see our coverage of Retail Week Live 2015 for full stats on the huge rise in YouTube engagement figures, and how brands can exploit it), luxury fashion brands Versace and Burberry (Italian and British, respectively) and Italian lingerie and swimwear brand Calzedonia have all embraced new live-streaming mobile app Periscope.
Retail
Digital Commerce
21 Apr 2015
Global Local: Warby Parker Miami
Global Local: Warby Parker Miami Global Local: Warby Parker Miami US eyewear retailer Warby Parker has unveiled a new flagship in Miami's industrial Wynwood art district, featuring store design and visual merchandising tailored specifically to its location.
Retail
Store Concepts
20 Apr 2015
Frank and Oak Embraces Fan-Backed Location Scouting
Frank and Oak Embraces Fan-Backed Location Scouting Fan-Backed Retail Location Scouting Canadian menswear e-tailer Frank and Oak has launched 'In my City' – a two-week online campaign designed to bring six, long-term bricks-and-mortar pop-up stores to locations across the US. Taking its cues from well-known crowdfunding sites such as Kickstarter, the brand is asking US fans to cast a vote for their preferred destinations – but not without the rather unusual step of first 'investing' in the company. Consumers can only vote by 'backing' their request with the purchase of a gift card.
Retail
Digital Commerce
13 Apr 2015
GlobalShop 2015
GlobalShop 2015 GlobalShop 2015 GlobalShop, held in Las Vegas, is the world's largest annual expo and conference dedicated to retail design and marketing. From humanising brand connections and tactics for targeting millennials, to the best interactive smart fixtures, we present the highlights from the seminars and show floor.
Retail
Store Concepts
07 Apr 2015
GlobalShop, 2015: Digital Innovation
GlobalShop, 2015: Digital Innovation GlobalShop 15: Digital Innovation GlobalShop, held in Las Vegas, is the world's largest annual expo and conference dedicated to retail design and marketing. In our second report, we review three digitally focused topics: targeting millennials, physical formats trading on online behaviour, and key tech innovations from the show floor.
Retail
Digital Commerce
06 Apr 2015
A/W 15-16 Shows: Social Media & Tech
A/W 15-16 Shows: Social Media & Tech A/W 15-16: Social Media & Tech From digital billboards displaying real-time trends, to virtual reality catwalk experiences, the Autumn/Winter 2015-16 catwalks gave key insights into the current tech tactics of choice for digi-savvy fashion brands. We spotlight the most innovative initiatives reaching beyond the front row.
Retail
Advertising & Branding
26 Mar 2015
Ted Baker: Cryptic Insta-Marketing
Ted Baker: Cryptic Insta-Marketing Ted Baker: Cryptic Insta-Marketing British fashion label Ted Baker is proving a little mystery and intrigue can make for an engaging digital experience with a two-week-long Instagram initiative, developed in partnership with London-based creative agency Poke. Dubbed #Pinch_Me, images from its Spring/Summer 2015 collection are posted on the photo-sharing platform with embedded secret messages.
Fashion
Retail
24 Mar 2015
Benefit: Teen-Targeted Beauty Concepts
Benefit: Teen-Targeted Beauty Concepts Benefit Targets Teen Beauty Market To accompany the launch of its new Roller Lash mascara product, US cosmetics brand Benefit has created a 50s-style pop-up beauty parlour/shop and a dedicated mobile app, aimed specifically at millennial consumers.
Retail
Store Concepts
10 Mar 2015
Limbo Spaces: Omni In-Shop Hotspots
Limbo Spaces: Omni In-Shop Hotspots Limbo Spaces: Omni In-Shop Hotspots The digitisation of retail has spurred a shift in the dynamics of the physical store, transforming formerly 'idle' spaces such as entrances, waiting areas and corridors into hardworking pockets of experiential brand design. We track the concepts attuning to the connected, omni-channel landscape.
Retail
Store Concepts
05 Mar 2015
Future-Facing Fitting Rooms
Future-Facing Fitting Rooms Future-Facing Fitting Rooms As vital sweet spots for converting interest into sales, innovative, omni-channel-attuned fitting rooms should be at the heart of every fashion brand's arsenal. From ultra-connected smart spaces that counter 'changing-room abandonment', to service-rich sanctuaries, we track the key tactics.
Retail
Store Concepts
19 Feb 2015
Rejuvenating Jewellery Retail
Rejuvenating Jewellery Retail Rejuvenating Jewellery Retail Interactive tech tools, both in-store and online, are adding seductive new layers of personalisation and education to jewellery retailing, part of an emerging industry sea change to charm new demographics including men and millennials. The best concepts provide wider lessons for brands dealing with accessories and small goods.
Retail
Store Concepts
20 Jan 2015
Louboutin: User-Generated E-Gallery Fuels Gen Y Self-Promo
Louboutin: User-Generated E-Gallery Fuels Gen Y Self-Promo Louboutin: User-Generated E-Gallery In a bid to boost brand engagement among its sizeable social media following, French luxury shoe brand Christian Louboutin – which has 3.5 million followers on Instagram, almost 3 million on Facebook and more than 1.5 million on Twitter – has unveiled a user-generated image gallery on its e-commerce site.
Retail
Digital Commerce
14 Jan 2015
Fendi's Fun & Craft-Fuelled NY Flagship
Fendi's Fun & Craft-Fuelled NY Flagship Fendi's Craft-Fuelled Store Italian luxury fashion label Fendi has relocated its New York flagship from Fifth Avenue to Madison Avenue. The reimagined space pays homage to the craftsmanship at the heart of the brand, and also continues its flirtation with a slightly more playful brand positioning.
Retail
Store Concepts
18 Dec 2014
NYT International Luxury Conference 2014
NYT International Luxury Conference 2014 NYT Luxury Conference 2014 The New York Times International Luxury Conference in Miami took the pulse of the luxury industry, exploring the influence of technology on craftsmanship, authenticity and more.
Consumer Lifestyle
Business & Industry News
12 Dec 2014
Digital Christmas, 2014
Digital Christmas, 2014 Digital Christmas, 2014 With e-commerce continuing to boom, digitally attuned promotions are swiftly becoming the bedrock of Christmas retailing. From interactive window displays to shoppable gift guides and swipe-to-like wish-listing apps, we spotlight the key strategies for the 2014 festive season.
Retail
Digital Commerce
10 Dec 2014
Victoria’s Secret In-App Chat Feature
Victoria’s Secret In-App Chat Feature Victoria’s Secret In-App Chat Tool As a new social incentive to use its Pink Nation shopping app, US lingerie retailer Victoria's Secret has added an instant messaging feature that lets users chat with each other and receive exclusive brand content, such as previews of upcoming products.
Retail
Digital Commerce
05 Dec 2014
Music Meets Retail: New Industry Alliances
Music Meets Retail: New Industry Alliances Music Meets Retail From sonic social media-enabled branding and artist-influenced VM, to a new strain of pop-star product collaborations, the relationship between music and retail has never been more fruitful. We review the retailers using the synergies between the two industries to best effect.
Retail
Store Concepts
28 Nov 2014
Marketing to the New Luxury Consumer
Marketing to the New Luxury Consumer Marketing to New Luxury Consumers The luxury market demonstrated remarkable resilience during the recent global economic crash. But while consumer confidence rebounds, brands will need to evolve as they face continued growth pressures and changing demands from a new generation of luxury millennials.
Media & Marketing
Advertising & Branding
24 Nov 2014
Exploiting Insider Access
Exploiting Insider Access Exploiting Insider Access Social media has afforded consumers an unprecedented level of access to brands, fuelling a growing desire to know more about the people and processes behind them. From store concepts channelling behind-the-scenes-creativity, to digital campaign teasers, we highlight the key tactics – and how much to show to stay seductive.
Retail
Store Concepts
21 Nov 2014
Haute Humour: Visual Influence
Haute Humour: Visual Influence Haute Humour: Visual Influence Luxury fashion brands are embracing wit as a tool to humanise a sector often perceived as impenetrable – recognising the power of humour to gain traction online and entice a new generation of high-spending millennials. We track the best store concepts, ads and e-campaigns already attuned to playful thinking.
Retail
Store Concepts
14 Nov 2014
Superdry’s Shoppable E-Magazine
Superdry’s Shoppable E-Magazine Superdry’s Shoppable E-Magazine Stepping up its digital game and continuing the rolling trend for marrying content with commerce, British fashion brand Superdry has announced the launch of a fully shoppable digital magazine.
Retail
Digital Commerce
11 Nov 2014
Luxury Recalibrated
Luxury Recalibrated Luxury Recalibrated Luxury is being recalibrated to focus on personalisation, exclusivity and value – all of the key trappings of luxury, but with none of the fuss of traditional brands. In this new world, luxury brands don’t look like they used to, as consumers gain the feeling of luxury from products at all price points.  
Consumer Lifestyle
Consumer Attitudes
27 Oct 2014
Fashion Week S/S 15: Social Media & Tech
Fashion Week S/S 15: Social Media & Tech Fashion Week S/S 15: Social Media With the biannual catwalk shows now a crucial arena for brands to entertain and engage their tech-savvy fans, the Spring/Summer 2015 womenswear events saw many raise their digital game – deploying behind-the-scenes teasers and immersive tech hook-ups to seduce enthusiasts across the globe.
Fashion
Womenswear
21 Oct 2014
Roaming Retail
Roaming Retail Roaming Retail Over-extended, time-poor and always on the go, the modern consumer is almost constantly in-transit – roaming between home, work and a legion of stages in between. Hyper-connectivity and fluid, trackable interchanges that allow brand-consumer conversations to last for weeks, or even months, are therefore now key.
Retail
Insight & Innovation
26 Sep 2014
Start-Pause-Go: Retail in Hyper-Flow
Start-Pause-Go: Retail in Hyper-Flow Start-Pause-Go Ultra-connected modern consumers' obsession with life logging, sharing and wish listing is changing instant-purchase frenzy into a culture of 'start-pause-go' retail, where they set the pace. We track the digitally integrated innovations best placed to follow a generation of channel-hopping shoppers now in hyper-flow.
Retail
Roaming Retail
26 Sep 2014
Saks’ Social Style Icons
Saks’ Social Style Icons Saks’ Social Style Icons US department store Saks has become the latest brand to instigate a social media marketing frenzy in a bid to drive online sales.
Retail
Digital Commerce
22 Sep 2014
Kenzo x Printemps Digi Promo
Kenzo x Printemps Digi Promo Kenzo x Printemps Digi Promo To celebrate the launch of its new collection designed exclusively for French department store Printemps, luxury French fashion label Kenzo has created both a pop-up store (located in Printemps' atrium) and a new mobile app providing additional digital access to the collaborative project.
Fashion
Retail
11 Sep 2014
Selling Scent
Selling Scent Selling Scent From hyper-sensory store spaces to online platforms using algorithms to predict preferences, we analyse a new wave of alluring strategies devised to sell scent.
Retail
Store Concepts
09 Sep 2014
Spring Mobile App: Swipe to Buy
Spring Mobile App: Swipe to Buy Spring Mobile App: Swipe to Buy US-based mobile app Spring is a new e-commerce platform designed to make discovering and shopping for fashion and beauty products on your phone as quick and intuitive as checking your Instagram or Tinder account.
Retail
Digital Commerce
05 Sep 2014
Like2Buy: Monetising Instagram
Like2Buy: Monetising Instagram Like2Buy: Monetising Instagram Seeking to monetise their Instagram presence, US retailers Target and Nordstrom (322.9k and 536.8k followers respectively) have partnered with Like2Buy – a new digital platform that helps brands turn Instagram engagement into sales.
Retail
Digital Commerce
03 Sep 2014
Carolina Herrera: Bespoke VIP App
Carolina Herrera: Bespoke VIP App Carolina Herrera: Bespoke VIP App In a bid to show its omni-channel credentials and also blaze a trail for digital luxury, New York-based fashion house Carolina Herrera is set to launch an app aimed at assisting its VIP customers.
Retail
Digital Commerce
26 Aug 2014
Instagram for Retail Brands
Instagram for Retail Brands Instagram for Retail Brands Instagram is now the fastest-growing social network in the world, making it an exceptionally rich platform for brand engagement – especially when dealing with young consumers. We investigate key tactics, brand leaders and new advances in monetising millennials' favourite social media platform.
Retail
Digital Commerce
19 Aug 2014
Estée Lauder: Editorialised E-Tail
Estée Lauder: Editorialised E-Tail Estée Lauder: Editorialised E-Tail US beauty brand Estée Lauder is mixing high levels of editorial content with e-commerce on its newly launched lifestyle and beauty blog, The Estée Edit. Now the fourth-largest beauty e-tailer in the US, UK, France and China combined (according to US think tank L2), the strategy is a bid to boost engagement among its online consumers.
Retail
Digital Commerce
08 Aug 2014
Anya Hindmarch Mini-Mart Pop-Up
Anya Hindmarch Mini-Mart Pop-Up Anya Hindmarch’s Mini-Mart Pop-Up British luxury accessories designer Anya Hindmarch is celebrating the launch of her ‘Counter Culture’ Autumn/Winter 2014 collection with a supermarket-themed pop-up store at one of London’s most exclusive retail addresses – Mount Street.
Retail
Store Concepts
06 Aug 2014
Retail City Guide: NYC, August 2014
Retail City Guide: NYC, August 2014 Retail City Guide: NYC, August 2014 From sprawling flagships spotlighting new product categories, to exhibitions offering new perspectives on subjects as diverse as the Arab art world, digital design and the cosmos, New York this month provides a rich platter of inspirational pickings. We select the highlights.
Retail
Retail City Guides
05 Aug 2014
Jimmy Choo’s Virtual Showroom
Jimmy Choo’s Virtual Showroom Jimmy Choo’s Virtual Showroom To celebrate the launch of its Autumn/Winter 2014 collection, British luxury footwear and accessories retailer Jimmy Choo has unveiled a shoppable virtual showroom on its website. This gives consumers a chance to view and pre-order items from its latest collection before they become available in-store – a privilege previously granted only to key fashion buyers and editors.
Fashion
Retail
23 Jul 2014
High Fashion Fun: Fendi’s Arcade Game Pop-Up
High Fashion Fun: Fendi’s Arcade Game Pop-Up Fendi’s Arcade Game Pop-Up Acknowledging the fact that high fashion isn’t always renowned for having a sense of humour, Italian brand Fendi has opened an arcade-themed pop-up in luxury London department store Harrods. 
Retail
Store Concepts
12 Jun 2014
FOCI 2014: Demystifying Millennials
FOCI 2014: Demystifying Millennials FOCI 2014: Demystifying Millennials They're entitled, jobless tech zombies – or are they? At The Future of Consumer Intelligence event in Los Angeles this year, marketers and youth experts cast new light on millennials – a demographic that will soon have the most spending power in the US.
Consumer Lifestyle
FOCI 2014
10 Jun 2014
Female-Focused Sports Concept: Foot Locker Approved
Female-Focused Sports Concept: Foot Locker Approved Female-Focused Sports Concept American sportswear retailer Foot Locker has rebooted its London flagship on Oxford Street with the launch of a new department specifically tailored to women. 
Retail
Store Concepts
09 Jun 2014
Disruptive Millennials
Disruptive Millennials Disruptive Millennials A new global study, entitled The Disruptive Mindset of Millennials Around the World, has found that millennials (those born between 1981 and 1994) are more competitive, global-minded and anxious than previous generations.
Consumer Lifestyle
Demographics
06 Jun 2014
Abercrombie & Fitch Plan Turnaround
Abercrombie & Fitch Plan Turnaround Abercrombie & Fitch Plan Turnaround American apparel retailer Abercrombie & Fitch has announced a number of significant changes to its infamous retail strategy and signature store concept of dark lighting, loud music, and beautiful staff. The brand hopes the overhaul will boost sales (2013 figures showed a drop of 8.7%) by re-engaging its millennial market.
Fashion
Retail
30 May 2014
Decoded Fashion Summit 2014: Writing The Future
Decoded Fashion Summit 2014: Writing The Future Decoded Fashion Summit 2014 Following Decoded Fashion's first hackathon in London, fashion designers and tech entrepreneurs united to discuss how the evolving relationship between the two industries could yield exciting applications for fashion, commerce and production.
Fashion
Womenswear
22 May 2014
Brazil's Young Millennials
Brazil's Young Millennials Brazil's Young Millennials Productive, powerful and ready for change, young millennials are becoming a force to be reckoned with in Brazil and beyond.
Consumer Lifestyle
Demographics
18 Mar 2014
Understanding the Millennial Consumer
Understanding the Millennial Consumer Millennial Consumers Stylus tuned into a webinar about the millennial consumer earlier this week, hosted by US-based consumer insights firm Iconoculture. The event provided some useful analysis of the millennial generation – identified as those aged between 19 and 36 – highlighting key mindsets central to their behaviour.
Consumer Lifestyle
Consumer Attitudes
18 Mar 2014
Fashion Week A/W 14: Social Media & Tech Partnerships
Fashion Week A/W 14: Social Media & Tech Partnerships Fashion Week A/W 14: Social Media The biannual catwalk shows aren’t only a visual feast; they’ve also become a useful barometer of how brands are deploying technological innovation. We review the Autumn/Winter 2014 shows, highlighting the smartest social media campaigns and key tech hook-ups taking brands far beyond the front row. 
Fashion
Catwalks
14 Mar 2014
Catwalk to Closet
Catwalk to Closet Catwalk to Closet Fashion’s bi-annual catwalk presentations were once a closed event for the industry’s elite. Now, shoppable live-streamed events are seducing audiences en masse, delivering invaluable consumer data, powerful brand buzz and a fresh route to revenue for all tiers of the market. 
Retail
Anywhere Retailing
30 Jul 2013
Shoppable Content: Entertainment
Shoppable Content: Entertainment Shoppable Content: Entertainment Shoppable films, TV shows and music videos are allowing consumers to make a purchase the moment that inspiration hits. We review the brands, broadcasters and tech companies leading the way.
Retail
Anywhere Retailing
19 Jul 2013
Shoppable Content: Publishing
Shoppable Content: Publishing Shoppable Content: Publishing The retail and publishing industries are tightly converging, marrying content with commerce. We examine the new routes to revenue, and the brands and publications partnering to best effect.
Retail
Anywhere Retailing
12 Jul 2013
Store Concepts for Teens
Store Concepts for Teens Store Concepts for Teens Smart youth-focused brands are enticing the fickle teen market with in-store strategies including shop-and-share platforms, celebrity collaborations, digital customisation and a new take on the hangout hub.
Retail
Store Concepts
21 Jun 2013
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS