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Consumer Lifestyle

Gen Alpha: Raising the Superkids

Today's kids are growing up in a new way. Not anxious like Gen X or cosseted like millennials, their childhood is shaping up to be full of stimulation, creativity and healthy risk. Gen Alpha's childhood experiences are creating the next generation of super-consumers, who embrace artificial intelligence, inclusivity, risk and learning.

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Published:
16 Apr 2018
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