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Brief Published: 17 Dec 2014

Jaguar’s 360-Degree Urban Windscreen

British automaker Jaguar Land Rover aims to eliminate the danger of vehicle blind spots with its groundbreaking new car windscreen technology, which gives drivers a 360-degree view from their vehicle.

The 360 Virtual Urban Windscreen projects a live video feed from the car's external surroundings onto the internal pillars, making them appear invisible. When a driver looks over his shoulder in preparation to overtake, the system is also activated on the central pillars of the car. An on-screen halo would highlight any potential hazards, such as cyclists or pedestrians.

The system also features "Ghost Car Navigation", which projects a ghost car onto the windscreen for the driver to follow. Jaguar claims the system could prove useful on busy urban roads, where the instructions of a satellite navigation system can often be tricky to follow.

According to Jaguar, the virtual windscreen could also be connected up to the cloud, allowing the display of contextual information such as petrol prices or parking space availability. "Driving on city streets can be a stressful experience, but imagine being able to drive across town without having to look at road signs, or be distracted trying to locate a parking space as you drive by," says Wolfgang Epple, director of research and technology at Jaguar Land Rover.

The concept uses Jaguar Land Rover's Heads-Up Display technology (HUD), which the firm is using to develop a suite of new concept technologies to improve safety and reduce driver distraction. Earlier this year, Land Rover, a marque of Jaguar Land Rover, unveiled an augmented reality system using HUD that renders car bonnets invisible, allowing drivers to see the terrain below.

For more on transparent and interactive interfaces, take a look at Transparent Futures. For the latest concept cars, see our report from this year's LA Design Challenge.