Vogue.fr vs Wham!
French Vogue launched its new website yesterday (February 6) and to celebrate, the publication’s editor Emmanuelle Alt has taken to the stage for a tongue-in-cheek promo video.
Lip-synching and rocking around the stage to Wham’s hit Wake Me Up Before You Go-Go, Alt leads the show, with Vogue employees and models – including Polish model Anja Rubik – playing backing singers and enthusiastic crowd-goers. The spoof of the eighties pop classic comes complete with authentic costumes, featuring retro white jeans and white oversized T-shirts with Vogue logos.
The video captures the current mood in fashion for not taking brands too seriously and poking fun through performance. Good examples include French label Lanvin's Autumn/Winter 2011 campaign video, in which British model Karen Elson, Brazilian model Raquel Zimmermann and Moroccan-born designer Alber Elbaz dance like nobody's watching. And former French Vogue editor Carine Roitfeld and Vogue Japan's editor-at-large Anna Dello Russo did a karaoke performance to celebrate Roitfeld's collaboration with US department store Barneys.
The new online edition of French Vogue will feature a blend of content from print and digital teams, as well as fashion and styling editorials, trend features and fashion photography. The site features feeds from the magazine's Twitter and Tumblr accounts, allowing readers to comment and interact with content via social networking sites such as Facebook. The publication will also be launching the ‘Vogue Paris Social Reader’ in partnership with Facebook in February 2012, which will allow users to read Vogue.fr, share articles, and see what their friends have been reading via the social networking site.
Check out the promo video here.