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Brief Published: 10 Dec 2013

Chanel Does Dallas

Extra

Dallas, Texas is the latest location for Chanel’s Metiers d’Art pre-fall show tonight, handpicked by the Parisian label’s creative director Karl Lagerfeld.

Chanel’s Metiers d’Art shows have been an annual occurrence since 2002, and have previously been held in the likes of Mumbai, Shanghai, Tokyo and, most recently, in Edinburgh, Scotland. All the locations represent something about Chanel and relate to its lengthy history. Bruno Pavlosky, Chanel’s president of fashion, recently highlighted to Vogue that it was America that supported Chanel in the 1950s after a 15-year hiatus, and department store Neiman Marcus – founded in Dallas – was one of Coco Chanel’s biggest champions.

The show looks set to put the spotlight on the Texan capital, with previous Metiers D’Art shows offering drama and spectacle on a grand scale and subsequently garnering plenty of press. It will be held later today at Dallas’ Fair Park, and Lagerfeld will also use the event to premiere his latest film for Chanel, The Return.

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