We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
The Brief
Brief Published: 23 Dec 2011

Berlin’s Wonder Room

Extra

German fashion photographer Jorinde Gersina has opened Die Wunderkammer – a Berlin store selling an eclectic mix of old, and not-so-old antiques. It quite possibly provides the perfect retail destination for the new breed of collector-consumers (see our report: New Collectors, Curator-Consumers).

Literally translated as “the wonder room”, Die Wunderkammer occupies a 120 sqm retail space in East Central Berlin’s multicultural Kreuzberg district, and brings together a curated selection of art, silk scarves, furniture, decorative items and jewellery.

The store interiors have a homely feel with large bookshelves used to display items.

Gersina plans to open take Die Wunderkammer online in the New Year.

Die Wunderkammer

Topics
Architecture & Spaces Craft Home & Interiors Visual Merchandising
View all Brief posts »
related reports
More
Ikea’s Reality Retail Theatre

Ikea’s Reality Retail Theatre

Retail & Brand Comms
Brief | 16 Jan 2012
Hypermarché: The DIY Party Pop-Up

Hypermarché DIY Pop-Up

Retail & Brand Comms
Brief | 21 Dec 2011
The New Collectors: The Rise of the Curator Consumers

The New Collectors

Consumer Attitudes
Report | 15 Nov 2011
Herr Blick Design Salon

Herr Blick Design Salon

Retail & Brand Comms
Brief | 05 Sep 2011
Related
© 
PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS