Berlin’s Wonder Room
German fashion photographer Jorinde Gersina has opened Die Wunderkammer – a Berlin store selling an eclectic mix of old, and not-so-old antiques. It quite possibly provides the perfect retail destination for the new breed of collector-consumers (see our report: New Collectors, Curator-Consumers).
Literally translated as “the wonder room”, Die Wunderkammer occupies a 120 sqm retail space in East Central Berlin’s multicultural Kreuzberg district, and brings together a curated selection of art, silk scarves, furniture, decorative items and jewellery.
The store interiors have a homely feel with large bookshelves used to display items.
Gersina plans to open take Die Wunderkammer online in the New Year.