We look at the five key youth fashion tribes that retailers and brands should aim to appeal to on a peer-to-peer level in the latest report of our fashion lifestyle series. Noughties nostalgia, a taste for luxury, a precise pragmatic approach, resilient craftsmanship and sneakerhead culture are their key characteristics. Find out who they are, how they think, where they shop, and what they’re wearing.
Youth Style Tribes 2018
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.