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Youth Style Tribes 2018

We look at the five key youth fashion tribes that retailers and brands should aim to appeal to on a peer-to-peer level in the latest report of our fashion lifestyle series. Noughties nostalgia, a taste for luxury, a precise pragmatic approach, resilient craftsmanship and sneakerhead culture are their key characteristics. Find out who they are, how they think, where they shop, and what they’re wearing.

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