From glam noughties nostalgia and preppy retro sports, to psychedelic skate and futuristic utilitarianism, Gen Z’s cultural and visual references are diverse and complex. We unwrap the looks, lifescapes, retail preferences, pin-up influencers and even playlists of the five youth style tribes you’ll need to know about in 2019 to better engage with this demographic.

Youth Style Tribes 2019

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.