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Brief Published: 26 Sep 2011

Digital Luxury Showcase, Milan


An interactive exhibition at the Triennale di Milano in the Italian capital captures the essence of luxury retail and thrusts it into the digital age with iconic and contemporary products mapping the history of luxury design.

Visitors are encouraged to interact with the items on display using tablets such as the iPad, where products such as a pair of Roberto Cavalli sunglasses and a Tod’s leather purse float across the screen, representing the contents of a luxury handbag. On-screen avatars also allow users to pick different luxury fashion outfits to accompany the accessories.

Other multi-media highlights in this eight-room exhibition include 3D figures jumping out of flat screens; a home interiors installation featuring handbags and shoes; and a brightly-coloured digital pillar reflecting the brand names that have most contributed to the luxury market.

Conceived in celebration of the Italian publishing house Class Editori’s 25th anniversary, curator Italo Rota explores luxury in an exhibition that is both playful and digitally advanced. Catch it before it closes on October 2 2011.

Triennale di Milano