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Benchmarking Black Friday 2018

Black Friday, increasingly an orgy of self-gifting, remains an epic deep-discounting frenzy. But while the figures are still rising, there’s a progressively equal split between those opting in and bailing out – spurring plenty of tactical considerations. Here are the most important factors, with case studies illustrating the keenest shifts.

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS