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Brief Published: 2 May 2013

Roll’s 3D Scanning Fits Cyclists with Perfect Bike


Chicago bicycle store Roll has introduced a 3D body-scanning service to help customers determine which type of bike and seat is right for them.

Roll: Perfect Fit is a patented in-store fitting system that scans the cyclist using cameras and lasers to create a geometric skeletal rendering of the body – without the need to get undressed. Staff then use this data (as well as conducting a personal lifestyle and ride assessment) to help select the perfect model for each individual and adjust the bike’s key contact points (such as the pedals and seat) to size.

While 3D scanning has been put into practice by a number of fashion retailers (see Virtual Fitting Rooms and Selfridges Fantasy Mirror), this is a first when it comes to fitting bicycles.

The service is complimentary and there is no obligation to buy one of Roll’s cycles. In fact, the retailer allows cyclists to bring in their own bikes and get these properly fitted too, free of charge. Customers can also stop by at any of Roll’s four stores (all in the state of Illinois) for free refits afterwards to ensure the fit continues to be right.

In-Store Interactive and Super Service further explore how shop-floor technology is being used to boost customer service and enhance the in-store experience. For more on innovative store concepts tapping into cycling’s continuing growth in popularity, see Bike Shop Boom and Bike Boutique, Paris.