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Brief Published: 14 Mar 2012

Swap Meet

Extra

Putting a non-commercial spin on the conventional e-commerce model, US furniture retailer Blu Dot has launched Swap Meet, allowing customers to trade their personal expertise, rather than their money, for products. This is the second year that Blu Dot has run the initiative.

Swap Meet allows bidders to offer up any item or skill in exchange for a piece of furniture. Bids placed so far range from the practical to the outlandish. One buyer offered to bake cookies for the company for an entire year, while another brave bidder promised to get a tattoo of the Blu Dot logo in exchange for a sectional sofa.

The unusual retail event lasts for just one week, but has generated invaluable media and consumer attention for Blu Dot.

Blu Dot

Swap Meet

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