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Brief Published: 30 Aug 2011

ColourDNA Pairs Interests with Hues


Global online network colourDNA aims to connect people and their interests through the use of colour. By inviting users to select their favourite hue from a selection of nine colours – red, green, blue, pink, yellow, purple, orange, teal and brown – and then build a profile citing their favourite interests, the website produces an individual colour DNA for each user based on common interests.

The service is based loosely on the presumption that preferred colour choice is an integral and telling aspect of an individual’s character. A video explaining colourDNA can be viewed on YouTube.