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Brief Published: 17 Oct 2011

Backbid - Bid for Business


Backbid is a new hotel booking website which allows users to post their existing hotel reservation and accept bids from alternative properties to find the best value for their upcoming hotel stay.

Users are encouraged to book their hotel stay by phone or online. Then the user can post their reservation and travel preferences on Backbid. Rival hotels can then bid for the traveller’s business and offer additional incentives of discounts, free car parking, complimentary food and drinks and high-speed WiFi access.

If one of the new offers seems more appealing, it can be booked through Backbid, and the original reservation can be abandoned. The key difference to traditional online travel agency sites is the emphasis placed on value-added incentives.